FOR REALTORS®
Find more new-home opportunities.
Search participating builder inventory, understand builder programs and use new construction to better serve your clients and attract buyers.
Explore For AgentsABOUT HOMEBASSADOR
A better way for builders and REALTORS® to work together.
Homebassador was created from experience on both sides of the new home industry, with one simple belief: builders and REALTORS® should have an easier way to connect, share information and help buyers find new homes.
WHY HOMEBASSADOR
I’ve seen the new home market from both sides.
I'm Sam Hudson, founder of Homebassador.
Before becoming a REALTOR®, I spent 11 years leading the marketing team for a large-volume, award-winning homebuilder with operations in Calgary and Edmonton. I worked closely with sales teams, communities, marketing partners and REALTORS®, and saw firsthand how important the agent community could be in helping builders connect with more buyers.
Then my wife, Karen, got her real estate licence. Not long after, I decided to join what I jokingly called the “dark side” of real estate and got licensed too.
We started Hudson Real Estate together and have now spent four years working as REALTORS®. Given my background, new construction naturally became an important part of our business.
Today, we work closely with a successful local homebuilder, helping market and sell spec inventory and helping customers who need to sell their existing homes before purchasing new.
We love working in the new home market.
But becoming a REALTOR® showed me something I hadn't fully appreciated while working for a builder.
THE PROBLEM
Finding a resale home was easy. Finding a new home wasn’t.
As a REALTOR®, I could open MLS and quickly understand what was available for a resale buyer.
New construction was completely different.
Available homes might be on MLS, a builder website, a community page, a spreadsheet, an email or nowhere public at all. Important information about commissions, buyer registration, incentives, possession timing and builder policies could require contacting individual sales teams.
Helping a buyer explore new construction often meant searching builder by builder and community by community just to understand their options.
I also understood the challenge from the builder's side.
Builders want REALTORS® to know what they have available, understand how to work with them and bring them qualified buyers.
But reaching thousands of agents consistently is difficult. Inventory changes quickly. Emails get missed. Programs and policies can vary. And even interested REALTORS® may not know where to find the information they need.
Both sides wanted to work together. They just didn't have a very efficient way to do it.
THE IDEA
So I started building a better way.
Homebassador was created to make the new home market easier to navigate and easier to connect.
It gives participating builders a place to make their inventory, communities and agent information easier for REALTORS® to discover.
For agents, it means being able to search across participating builders instead of going site to site, understand how to work with each builder, share new homes with clients and use new-construction inventory as another way to attract buyers.
But the bigger idea goes beyond simply creating another home search.
Homebassador is building a new home for builder–REALTOR® collaboration.
THE VISION
A more connected new home industry.
I believe REALTORS® can be an incredibly valuable marketing and sales channel for homebuilders, and that new construction should be easier for agents to include in the options they present to buyers.
Homebassador is being built to help make that happen.
Over time, the goal is to create a shared platform where builders can distribute inventory and information, activate the REALTOR® community and reach more buyers, while agents have the information and tools they need to confidently introduce clients to new construction.
Better information.
Better tools.
Better connections.
Between the people building homes, the people selling them and the people helping buyers find them.
Built for both sides of the market.
Homebassador is designed around a simple idea: create value for builders and REALTORS® at the same time.
FOR HOMEBUILDERS
Turn REALTORS® into a stronger marketing channel.
Make your inventory easier to discover, give agents the information they need and connect your homes with more potential buyers.
Explore For BuildersLet’s make the new home market easier to navigate.
Whether you're a REALTOR® helping clients explore new construction or a builder looking to reach more agents and buyers, Homebassador is being built to make those connections easier.